Keyword research

Two screens, two jobs#

Rankfinity has two keyword screens under SEO tools in the left menu:

• Keyword — everything about one keyword: monthly volume, difficulty, competition, intent, the volume trend and the current Google results page.
• Research — many keywords: suggestions and ideas around a seed word, and checking a list you already have.

Both use the language and location of the selected project by default. You can change them in the form before you run.

Keyword: one keyword in depth#

1. Open Keyword.
2. Type the keyword, check the location and language, and click Run. The price is on the button.
3. The result opens on the same screen.

What you see:

Search trend. The trend chart opens on 24 months of monthly searches, included on every plan. 12 months is a closer look at the same data. 60 months is available on every plan: the first time you open it for a keyword and location it costs 20 credits (shown on the button); after that it is stored and free for your whole team. On other plans the 60-month tab is locked and nothing is charged.

Results page. Below the metrics is the Google results page for the keyword, starting from position 1. Everything with a position is shown — ads, the local pack, featured snippets, "People also ask", AI Overview and organic results — each labelled with its type. Use the chips All, Organic only and Features to filter. Organic results also show their organic rank, so you can see that "organic #1" may sit at position 5 on the page.

If a metric does not exist for the keyword, the screen says so instead of showing 0.

+ track#

Click + track to add the keyword to Rank tracking for the current project. If the project has a Business Profile, the option Track on the map also adds it to map scans. Adding never starts a paid scan on its own.

Your lookups#

When the keyword field is empty, Keyword shows Your lookups — every keyword you looked up before: keyword, location and language, date, volume, KD, competition and intent.

• Click a row to open the stored result. Opening is free; the screen says "from <date>".
• Refresh · N credits fetches fresh data.
• Sort by any column and search the list.
• Delete one row with ✕ or click Clear history.
• The ✕ in the keyword field brings you back to the table.

When a longer lookup finishes, a notice appears in the project bell so you can open it later.

Research: finding new keywords#

1. Open Research.
2. Enter a seed word, for example "garden lighting".
3. Choose Suggestions (keywords that contain your seed) or Ideas (related keywords that may not contain it).
4. Click Search. The price is on the button.

Results show volume, difficulty (KD), CPC, intent and trend for each keyword. Group them by intent or by topic to see clusters. Tick the ones you want and add them to the project's Rank tracking.

Check a list#

Check a list takes your own keywords — up to 100 per check, one per line — and returns monthly volume, difficulty and intent for each. Nothing is added to the project until you tick and add. The price for the whole list is shown before you confirm.

Your lookups in Research#

Research keeps its own lookups list: seed, location, date, number of ideas and total volume. Click a row to reopen the result for free.

Tips for choosing keywords#

• Start with what you already rank for. Settings › Project › Autofill keywords suggests keywords your site already appears for, which are the fastest wins.
• Match intent to the page. A transactional keyword ("book garden lighting installation") needs a service page, not a blog post.
• Local businesses: add the city. "emergency plumber" and "emergency plumber riverside" behave differently; track both if both matter.
• Use KD with your own strength. A new site should start with low and medium difficulty keywords.
• Check Search Console. Search Console › Keywords with the preset Striking distance shows queries where you are at positions 4–20 with real impressions. These are often better targets than new research.

Clusters: which keywords are one topic#

Open Keyword research › Clusters and paste a list of keywords. Two keywords belong to the same cluster when their top-10 Google results share enough addresses; the groups chain, so related keywords end up together. The same grouping is available for your tracked keywords on Rank tracking (group by cluster), and that one is free: the results are already saved.

New keywords cost 10 credits each. Keywords you already track, or whose results were saved recently, are free. The price is shown before you run the list, and the export (CSV) is free.

Batch analysis: many domains at once#

Open Research and paste up to your plan's limit of domains or URLs, separated by spaces, commas or new lines (a URL counts as its domain). You get one table with domain rating or rank, backlinks, referring domains, organic keywords, estimated traffic, spam score and first seen.

It costs 10 credits per 10 domains, and only for domains not checked in the last 30 days - the others come from the saved copy for nothing. The price is shown before the run. The run is saved to the project's history. Where the source does not give a first-seen date, the table says "not measured" rather than a date.

Saved reports#

Some lookups can be saved with Save report. Saved reports are under Data › Saved and open without any new request.

Common questions#

Why does volume differ from other tools? Volume is an estimate and every tool rounds it differently. Use it to compare keywords with each other, not as an exact number.

Why is CPC missing for me? Cost-per-click is a market figure in currency. It is shown only to administrators.

Can I look up keywords in another country? Yes. Change the location in the form before you run. The project setting stays the same.

Does adding keywords from Research cost credits? No. The search costs credits; adding results to the project is free. Later rank checks are charged when they run.

I opened an old lookup. Is it stale? It shows the data from the date in the header. Click Refresh if you need current numbers.