What Domain overview shows#
Domain overview (SEO tools in the left menu) is a one-page report on any website — yours or a competitor's. It estimates how much organic search traffic the domain gets, which keywords bring it, which pages earn it and what its backlink profile looks like.
Use it to:
- Get a baseline for your own site before you start work.
- Size up a competitor you just discovered.
- Check a prospect before a sales call (agencies).
Running a lookup#
- Open Domain overview.
- Type the domain in the field, for example
northside-bakery.example. Leave outhttps://and paths. - Check the location (the market whose search results are used).
- Click Run. The price is on the button.
The report always belongs to the domain in the field. If you type a different domain than the one shown below, the old report disappears and the screen asks you to run the new one — you never see one site's numbers under another site's name.
Reading the report#
Headline numbers#
| Number | Meaning |
|---|---|
| Organic traffic | Estimated monthly visits from Google organic results in the chosen location |
| Keywords | How many keywords the domain ranks for in the top 100 |
| Top 3 / Top 10 | How many of those keywords are in the top 3 and top 10 |
| Backlinks / Ref. domains | Links pointing to the domain and the number of distinct sites they come from |
| DR | Domain Rating by Ahrefs, when available. If it is not available, the column says so |
Traffic is an estimate based on positions and search volume, not real visits. For your own site, connect Search Console to see real clicks (Search Console and Google Analytics).
Charts and tables#
- Traffic and keywords over time — monthly history. Point at the chart to see values for a month.
- Organic keywords — the keywords with position, volume, traffic share and the ranking URL.
- Organic keywords by intent — how traffic splits between informational, commercial, transactional and navigational searches.
- Branded vs non-branded traffic — how much traffic comes from searches for the brand name.
- Organic pages by traffic — which pages bring the most visits.
- Top organic competitors — sites that rank for many of the same keywords. Open Competitors for the full analysis.
- Top countries — where traffic comes from, when the data has a country split.
Your lookups#
When the domain field is empty, Domain overview shows Your lookups — a table of every domain you looked up:
- Domain with logo, location and language, date
- Organic traffic, Keywords, Backlinks, Ref. domains, DR (from stored data only)
What you can do:
- Click a row to open the stored report. This is free and makes no new request. The header says "from <date>".
- Refresh · N credits fetches fresh data for that domain.
- Search the list and sort by any column.
- ✕ removes one lookup; Clear history removes all.
Fresh reports open for free#
If you click Run on a domain you looked up in the last 7 days for the same location, Rankfinity opens the stored report instead of paying again. A "fresh" badge marks such rows. Use Refresh when you really need today's numbers.
The same "Your lookups" elsewhere#
The same table appears in other tools:
- Keyword — your past keyword lookups (Keyword research).
- Site audit › Summary — your past crawls with date, pages, health score and errors/warnings/notices. Clicking a crawl opens its summary.
- Content Gap and Backlinks show stored data only for the domain in the field.
Lookups are personal: each person sees their own history.
Saved snapshots#
You can save a report with Save report and give it a label (for example "Before redesign"). Saved reports appear in Data › Saved and in the Data from menu above the report. Each keeps the data exactly as it was. You can label or delete a snapshot from that menu.
Tips#
- Run your own domain once at the start and save it with a label. Months later you have a fair before/after comparison.
- When you look up a competitor, compare the Organic pages by traffic table with your own pages. Pages they have and you don't are content ideas; Content gap does this at the keyword level.
- Traffic estimates for very small sites can be noisy. Look at keywords and positions as well.
Common questions#
Why is traffic so different from my analytics? Domain overview estimates organic search traffic only, from positions and volumes. Your analytics counts all visits from all sources.
Why did the report under the field disappear? You typed another domain. Reports never show under a different domain's name. Click Run or pick it from Your lookups.
Is DR the same as the "Domain rank" on the dashboard? No. DR is Domain Rating by Ahrefs. Domain rank on the dashboard is a 0–100 score from our link index. They are labelled separately.
Can I see traffic value in money? Yes, as Ad value (est.), shown only to administrators. What it means, and why small sites see "Too little traffic to estimate": Ad value (est.).
Does a teammate see my lookups? No. Lookups are per person. Save a report if you want to keep something for the team.