This document is not finalised: company legal name, company address, company vat, contact email, effective date, company representative still missing. It is published for reference and is not a binding agreement.
Rankfinity

Terms of Service · Effective {{EFFECTIVE_DATE}}

Terms of Service

The agreement between you and {{COMPANY_LEGAL_NAME}} for the use of Rankfinity — the application at app.rankfinity.app, its API, its MCP server, its browser extension and its WordPress plugin.

Pending legal review — not legal advice. These terms describe how the service works today and were prepared by us; they are being reviewed by a qualified lawyer. Where they conflict with mandatory law of the country you live in, that law prevails.

The short version (the full text below is what counts):

  1. Who you are contracting with
  2. What the service does
  3. Your account and eligibility
  4. How we use your usage data
  5. Licence, API, MCP and integrations
  6. Plans and limits
  7. Credits
  8. Subscriptions, payment and taxes
  9. Refunds and the right to withdraw
  10. Referral and partner programmes
  11. Acceptable use
  12. Your content and other people's data
  13. White-label reports and client access
  14. Third-party services
  15. Intellectual property and feedback
  16. Accuracy and AI output — read this one
  17. Availability, support and backups
  18. Suspension and enforcement
  19. Ending the agreement
  20. Disclaimers and liability
  21. Indemnification
  22. Changes to the service and these terms
  23. Acceptance of changed terms
  24. App store terms
  25. Governing law and courts
  26. Disputes and complaints
  27. Notices for specific regions
  28. Copyright and abuse reports
  29. General
  30. Contact

1 · Who you are contracting with

The service is provided by {{COMPANY_LEGAL_NAME}}, a company registered in the Republic of Bulgaria, with its registered office at {{COMPANY_ADDRESS}}, company / VAT number {{COMPANY_VAT}}, represented by {{COMPANY_REPRESENTATIVE}}. "We", "us" and "our" mean that company. "You" means the person or organisation that holds the account; if you accept these terms for an organisation, you confirm that you are authorised to bind it, and "you" means that organisation.

By ticking the box at sign-up, by accepting a changed version in the application, by paying at checkout, or by using the service, you accept these terms and confirm that you have read the Privacy Policy. If you do not accept them, do not use the service. We store the date and the version of the text you accepted (section 22).

The agreement consists of these terms, the Acceptable Use Policy, the Refunds and cancellation page, the plan, price and credit information shown to you before a purchase, and — for personal data you load about other people — the Data Processing Agreement. On the processing of personal data the Data Processing Agreement prevails; on everything else these terms prevail. Related pages: Sub-processors, Cookies, Security, Copyright and abuse and Accessibility.

The public marketing site at rankfinity.app is informational and links to these pages. A contract is made only in the application: at sign-up, and at checkout for anything paid. Written notice to us goes to {{CONTACT_EMAIL}}; written notice to you goes to the email address on your account, so keep it current.

2 · What the service does

Rankfinity is a toolkit for search-engine optimisation, local search and AI visibility. It includes:

Data comes from licensed data providers, from AI providers, from the Google and Microsoft services you connect, and from our own requests to public web pages: our crawler, single-page checks, and — for a few checks such as whether a page is indexed — public search-result pages, within strict limits. The providers are described on the Sub-processors page.

The public site also offers free tools that work without an account; they follow the Acceptable Use Policy, and their limits are shown on each tool. Features marked as beta or preview, and features we switch on for some accounts first, may change or be withdrawn without the notice in section 21.

3 · Your account and eligibility

3a · How we use your usage data

To run the service we record how it is used: your actions, the credits they cost, sign-in events, and which screens are used. We use this to operate the service, to bill and keep your credit ledger, to keep accounts secure and prevent abuse, to give you support, and to improve the product. Our staff see only what those purposes need, and when an administrator opens your account in the admin panel the view is written to our audit log. If support needs to see what you see, the "view as" session is read-only, ends after 30 minutes, needs a stated reason, is logged, and is listed to you in the application under Account › My log › Support access. Staff can never read your Google tokens, your payment details or your provider keys, and the Search Console, Analytics and Business Profile screens are blocked in support sessions. The details, the legal bases and the retention periods are in the Privacy Policy.

4 · Licence, API, MCP and integrations

While your account is in good standing we grant you a limited, non-exclusive, non-transferable, revocable licence to use the application, the API, the MCP server, the browser extension, the WordPress plugin and, where you install it from the Shopify App Store, the Shopify app, for your own business and for the businesses of your clients, in line with your plan and these terms. All other rights are reserved. The same rules, limits and prices apply however you reach the service.

Shopify app. Where you install Rankfinity from the Shopify App Store, the Shopify app is part of the service, and these terms apply to it together with Shopify's terms. It reads the parts of your store described in the Privacy Policy, section 3b, and it writes to your store when you approve a change. Autopilot and automatic image optimisation are off by default; if you switch one on, it writes the changes you chose to automate, within the limits the app shows you (for Autopilot, a monthly credit cap that you set).

Partner platforms. A partner platform may create a Rankfinity account for you and sign you in through a one-time link. Its own terms apply to you alongside these, and the data it sends us is described in the Privacy Policy, section 3c.

5 · Plans and limits

Every tool is available on every plan, including the Free plan. Plans differ only in their numbers: for example the number of projects, keywords, locations and team seats, the monthly credits, the pages per crawl, how often scheduled work may run, the daily MCP credit cap and the number of assistant messages. The numbers for each plan are shown in the application (Compare plans) and before you pay. Some tools used only to operate the service, such as our internal data explorer, are not part of any plan.

Some recurring work is included in a plan within its limits and costs no credits — for example scheduled tracking at the frequency your plan allows. What is included and what costs credits is shown next to each action in the application.

The Free plan costs nothing and needs no card. It includes a monthly allowance of free credits, shown in the plan list. We may change the limits of the Free plan, or end it, by telling existing Free accounts at least 30 days before; your data stays yours to export.

Limits are enforced by the application. Reaching a limit stops the action that would exceed it; it never charges you more than the price shown.

6 · Credits

Paid work inside the application is metered in credits. The price of each action is shown in the price list and before the action runs. The mechanism decides what you are charged when something goes wrong:

  1. Before an action runs, the application estimates its cost and reserves that many credits from your balance.
  2. When the action finishes, the reservation is settled at the amount actually used, never above the estimate, and the difference is returned to your balance.
  3. If the action fails, or a provider returns nothing usable for a reason that is not yours, the reservation is released in full. You do not need to ask.

An action that returns a result you did not like is still a result and is charged. Every movement is written to a credit ledger you can read, and export as a spreadsheet, from your account screen. If the ledger and your expectation disagree, the ledger is the record we will both look at.

When credits end

KindHow you get themWhen they end
Free plan allowance At sign-up, and on the first day of every calendar month (UTC) while you are on the Free plan. At the end of that calendar month. Unspent free credits are not carried over.
Paid plan allowance At the start of each billing period, when the payment for it succeeds. At renewal: unspent plan credits are not carried over and the new period starts with a fresh allowance. All plan credits end when the plan ends.
Trial credits During a trial of a paid plan, where one is offered: part of the plan's allowance. When the trial ends. The full allowance follows with the first payment.
Top-up packs When you buy them. They do not expire, unless the pack said otherwise before you bought it.
Referral, partner and promotional credits Under the programme or offer that granted them (section 9). They do not expire. They can be withdrawn if they were obtained in breach of these terms.

Credits that end soonest are always spent first. Credits are a unit of account for using this service. They are not money, are not a deposit, carry no interest, cannot be exchanged for cash and cannot be transferred to another account (members of one workspace share one balance). They are not refunded except as the Refunds page or the law provides. When an account is deleted, the credits in it end with it.

We may change the credit price of an action. A new price applies only to actions started after the change, and is shown before the action runs; it does not change the number of credits you hold.

7 · Subscriptions, payment and taxes

Shopify installs. Where you installed Rankfinity from the Shopify App Store, Shopify bills the subscription and the credit packs bought in the app, under Shopify's billing terms, and Shopify issues the invoice. Cancellation, plan changes and refunds for those charges follow Shopify's billing rules as well as these terms, and Stripe is not involved in them.

Prices, taxes and invoices. Prices are shown in the currency of the plan, and checkout states whether tax is included. Value added tax or sales tax is added where the law requires it. If you are a business in the European Union and give us a valid VAT number, the reverse-charge rules apply where they are lawful. Each payment produces an invoice or a receipt from our payment provider, which you can open from the Billing screen. Other payments are processed by Stripe; we do not see or store your full card number.

8 · Refunds and the right to withdraw

The full rules are on the Refunds and cancellation page, which is part of these terms. In short:

The same rights apply to charges billed through Shopify. Write to us at the address in section 29, and we tell you what we can refund and how.

9 · Referral and partner programmes

Referrals

Partner (affiliate) programme

We may change or end either programme for the future, with notice in the application. Rewards already credited stay credited. We may refuse, reverse or withdraw a reward or a commission that was obtained in breach of this section or the Acceptable Use Policy, and we may close a partner account that breaks them; unpaid commissions on such an account are not paid.

10 · Acceptable use

You must follow the Acceptable Use Policy. Its most important rules:

Crawling and auditing other people's sites

You may point the crawler only at a website you own, or one you are authorised by its owner to audit. By starting a crawl you confirm you have that authority. If you are an agency, that authority comes from your client — get it before the first crawl, not after the first complaint.

The crawler reads robots.txt and respects it, identifies itself in its user agent, paces its requests, and skips pages that are too large. You must not attempt to defeat any of that, and you must not use the service to place load on a third-party site. Single-page checks of a public page (for example an on-page check) read only what any visitor would see.

Outreach email

If you use Link Builder or any other feature that sends email on your behalf, you are the sender in law and you are responsible for lawful use: you may write only to people you may lawfully contact, you must identify yourself truthfully and give your postal address where the law requires it, you must honour every opt-out, and you must follow the anti-spam and e-privacy rules that apply where the recipient is — including, in the European Union and the United Kingdom, the limits on unsolicited email to individuals and sole traders. We may add limits, suppress addresses and stop a campaign at any time, and we keep a suppression list of addresses that must not be contacted.

What you publish

You are responsible for everything you publish, send or submit with the service — pages and posts published through Content Writer or the WordPress agent, outreach email, review replies and Business Profile posts. Check facts, claims, rights in text and images, and the rules of the platform you publish to before you publish.

11 · Your content and other people's data

What you put into the application — project names, domains, keywords, coordinates, competitor lists, report branding, and the results produced from them — stays yours. You grant us only the licence needed to run the service for you: to store that content, send the necessary parts of it to the providers named on the Sub-processors page, and display it back to you and to anyone you share it with. We do not sell it and do not use it to build something for somebody else. Reports and AI output generated for you are yours to use, subject to the rights of third parties in the underlying material.

The application records and processes information about other people: your clients, their customers, competitors, the owners of sites you audit and the people you contact in Link Builder. For that data the roles are:

12 · White-label reports and client access

You may present reports, share links and client access under your own brand — your name, logo and colours — and give your clients read-only access to their results. You remain responsible to your clients for what you tell them and for whom you give access; a share link works for anyone who holds it (and knows its password, if you set one) until you revoke it. You must not present the data as a measurement it is not (section 15), claim certifications or guarantees on our behalf, or use our name in a way that suggests we endorse your service. White-label output does not name our data providers, and you may not ask us to name them to your clients in our name.

13 · Third-party services

The service relies on third-party services — among them search-data providers, AI providers, Google, Microsoft, Shopify, Stripe and an email provider (see Sub-processors). When you connect a Google account, our use of what Google gives us follows Google's API Services User Data Policy, including its Limited Use rules (see the Privacy Policy). When you connect any other account, you must be allowed to do so, and that account's own terms continue to apply to you. We give no warranty for a third party's outage, change or decision, and a result that depends on a third party is only as good as what the third party returned.

14 · Intellectual property and feedback

The service, its software, design, documentation, names and logos, its scores and formulas, and the methods and prompts behind its assistant and ready-made skills belong to us or our licensors and are confidential where they are not published. Nothing in these terms transfers them to you, and you may not copy, extract or reverse engineer them. If you send us an idea or a suggestion, you allow us to use it without payment or obligation to you, and without naming you. Your content stays yours (section 11).

15 · Accuracy and AI output — read this one

Every number in this product is a measurement, and measurements have conditions. Selling them to your own clients as certainties is the fastest way to have an uncomfortable meeting.

AI features. The AI visibility feature, the assistant, the ready-made skills, Content Writer, the WordPress agent and parts of Link Builder use artificial-intelligence models of the providers listed on the Sub-processors page. Output can be wrong, incomplete, out of date or similar to other people's text. You must review it before you publish it, send it or rely on it; nothing in the service takes a decision about a person that has a legal or similarly significant effect. Some markets require text generated by AI to be labelled as such (for example the EU AI Act, Art. 50); whether and how that applies to what you publish is for you to check.

Accordingly: nothing produced by the service is a guarantee of any ranking, any traffic, any appearance in an AI answer, or any revenue. We give no such guarantee, and you must not pass one on to your own clients on the strength of this tool.

16 · Availability, support and backups

The service is offered on commercially reasonable efforts, without a service level agreement and without a promise of uninterrupted availability. Maintenance can take it offline; where an outage is planned, we give notice by email or in the application. Support is by email at {{CONTACT_EMAIL}}.

We take backups so that we can recover from our own failures. They are not your archive and are not restorable on request for an individual account. Your archive is the export button in your account screen, which produces a machine-readable copy of your data and can be used once every 24 hours. Use it before you need it.

17 · Suspension and enforcement

We act in steps. For a breach that can be fixed we warn first and say what to change; if it continues we suspend the account or the feature; for a serious or repeated breach, or one that the law requires us to stop, we terminate. We may suspend at once for unpaid amounts, for a breach of the Acceptable Use Policy, where required by law, or where the account is causing a technical problem for other users or for a third-party site. When we act we tell you what we did and why, unless the law forbids it, and you can reply to {{CONTACT_EMAIL}} to contest it; a person reviews the reply.

18 · Ending the agreement

You can stop at any time. To stop paying, cancel the subscription (section 7). To remove your data, delete your account from the account screen. Deletion is deliberately not one click: it asks for your password, asks you to type a confirmation word, sends a confirmation email, and then waits seven days before anything is actually removed. You can cancel at any point in that week. When a confirmed deletion is carried out we also stop any subscription from renewing; the current period is not refunded unless the law requires it. Export your data first: after deletion there is nothing left to export.

After the wait, your account and its data are deleted. What survives is an accounting record without your email or name (it keeps an internal account number), because a business has to be able to reconcile what it invoiced. Backups taken before the deletion still hold the data until they rotate out; the detail is in the Privacy Policy.

We may end this agreement on 30 days' notice, and immediately for a serious breach of the Acceptable Use Policy or of section 10. If we end it on notice you can export your data during the notice period and for 30 days after it, and we refund the unused part of anything you prepaid. Sections 6, 11, 14, 15, 19, 20, 24 and 25 survive the end of the agreement.

19 · Disclaimers and liability

To the extent the law allows, the service is provided "as is" and "as available", and we do not promise uninterrupted or error-free operation or that it fits a particular purpose. This does not remove any right that the law gives you and that cannot be excluded — for a consumer in the European Union or the United Kingdom that includes the right to a digital service that conforms to the contract.

Where you act for a business, we are not liable for lost profits, lost rankings, lost traffic, lost business or any indirect or consequential loss, and our total liability arising out of this agreement in any 12-month period is limited to the amount you actually paid us in the 12 months before the event that caused it.

None of this limits liability that cannot lawfully be limited — including liability for intent or gross negligence, for death or personal injury, and for fraud — and, where you are a consumer, none of it affects your statutory rights.

20 · Indemnification

Where you act for a business, you will compensate us for losses, claims and reasonable legal costs that third parties bring against us because of content you loaded or published, a crawl or an email campaign you started without the authority or the legal basis these terms require, or your unlawful use of the service — to the extent that you are at fault. This section does not apply to consumers.

21 · Changes to the service and these terms

We improve the service continuously, and features change. If we remove a feature that is a material part of a paid plan, or materially reduce a plan's limits, we tell you at least 30 days before, and you may cancel and receive a refund of the unused part of any prepaid period.

We may change these terms. Minor changes — clarifications, new features, changes required by law or for security — are published here with a new effective date. Changes that materially affect your rights, your price, or what we do with your data are announced by email at least 30 days before they take effect. If you do not accept a material change, you may cancel or delete your account before it takes effect and we refund the unused part of any prepaid period; that is your remedy. We do not change the terms retroactively for work already paid for.

22 · Acceptance of changed terms

When the text changes materially, the application shows a dialog and does not let you continue until you accept the new version or sign out. The version you accepted and the date are stored (and a salted hash of the network address, not the address itself).

23 · App store terms

Rankfinity is a web application, and it is also offered as a Shopify app and as a browser extension. The Shopify app is installed from the Shopify App Store, and Shopify's terms apply to that installation and to the charges Shopify bills. A browser extension is downloaded from the extension store of your browser, where it is published, and that store's terms apply to the download. These terms apply to the use of the service in every case. The service is not distributed through the Apple App Store or Google Play.

24 · Governing law and courts

This agreement is governed by the law of the Republic of Bulgaria, where {{COMPANY_LEGAL_NAME}} is established (section 1), and, for businesses, the Bulgarian courts have exclusive jurisdiction. If you are a consumer, you keep the protection of the mandatory law of the country where you live and you may bring proceedings in the courts there; consumers in the United Kingdom may bring proceedings in the courts of the part of the United Kingdom where they live.

25 · Disputes and complaints

If you act for a business, please write to {{CONTACT_EMAIL}} first and give us 30 days to resolve it. A consumer can go to court or to a consumer or supervisory authority at any time. There is no mandatory arbitration and no waiver of class or collective proceedings in these terms. A consumer may also complain to the consumer-protection authority of their country (in Bulgaria, the Commission for Consumer Protection) and, for data protection, to the supervisory authority (see the Privacy Policy). We have not committed to take part in an out-of-court dispute scheme for consumers; if we do, this section will say which.

26 · Notices for specific regions

If you believe content shared through the service infringes your copyright, or that a shared report or page is unlawful, tell us how to find it and why, at {{CONTACT_EMAIL}}. The procedure and what we do are on the Copyright and abuse page.

28 · General

29 · Contact

Questions about this document, about billing, or about anything else: {{CONTACT_EMAIL}}. We answer within a reasonable time and, where a legal deadline applies, within it.

{{COMPANY_LEGAL_NAME}} · {{COMPANY_ADDRESS}} · {{COMPANY_VAT}} · {{CONTACT_EMAIL}}
Effective {{EFFECTIVE_DATE}} · Acceptable use · Privacy · Data Processing · Refunds · Sub-processors · Cookies · Security · Copyright · Accessibility