Rankfinity terms#
Credits — the unit you pay in. Paid actions show their price in credits on the button. See How credits work.
Hold — credits reserved when you start a paid action. Settled for what was delivered; the rest is returned.
Project — one website, optionally with one Google Business Profile. All data is stored per project.
Run — one rank tracking check of your keywords, or one AI visibility check of your prompts.
Scan — one map grid check of a keyword.
Snapshot — saved data from a lookup (domain, keyword, backlinks) that you can reopen for free.
Your lookups — your personal list of past lookups in Domain overview, Keyword, Research and Site audit.
Daily watch — a cheaper daily check on top of your normal schedule. See Daily watch.
Smart scan — a map scan that stops in directions where you are clearly outside the top 20, so you pay for fewer points.
Not measured — the data does not exist or was not fetched. Rankfinity never shows missing data as zero.
White-label — reports and client links branded with your client's name and colour, optionally without the Rankfinity signature.
Search terms#
SERP — search engine results page: everything Google shows for a search, including ads, maps, snippets and organic results.
Organic results — the normal, unpaid results.
Position / rank — where your page appears. Position 1 is the top.
Depth — how many results a rank check looks through (Top 20 up to Top 100). Beyond the depth, a keyword is "not found".
Search volume — average monthly searches for a keyword in a location.
KD (keyword difficulty) — 0–100 estimate of how hard it is to rank in the top 10.
Intent — what the searcher wants: informational, navigational, commercial or transactional.
CPC — cost per click advertisers pay for a keyword (shown to administrators only).
Ad value (est.) — what a site's organic visits would cost as Google Ads clicks. See Ad value (est.).
Featured snippet — an answer box at the top of the results quoting one page.
People also ask — a box of related questions with short answers.
AI Overview — Google's AI-written summary at the top of some results, with source links. AIO in Rank tracking marks keywords where one appeared.
AI Mode — Google's conversational AI search.
Impressions — how many times your site appeared in Google results (Search Console).
Clicks — how many times people clicked to your site from Google (Search Console).
CTR (click-through rate) — clicks divided by impressions.
Average position — your average position in Search Console, counting impressions.
Striking distance — keywords at positions 4–20: close enough to page one or the top 3 to move with modest work.
Cannibalisation — several of your pages competing for the same query.
Share of Voice (organic) — your estimated share of the clicks for your tracked keywords, compared with competitors.
Organic competitor — a site that ranks for many of the same keywords as you.
Overlap — common keywords as a share of a competitor's keywords.
Broad site — a very large site with tiny overlap with you (forum, marketplace), hidden from competitor lists by default.
Local terms#
Google Business Profile — your business listing on Google Search and Maps.
Local pack — the map with three businesses shown in Google results for local searches.
Grid — the points around your business from which a map scan searches.
ARP (average rank position) — your average map position over all scanned points. Lower is better.
Coverage — share of grid points where you were found.
Top 3 coverage — share of grid points where you are in the local top 3.
NAP — Name, Address, Phone. Keeping them identical everywhere helps local rankings.
Links#
Backlink — a link from another site to yours.
Referring domain — a distinct site that links to you.
Dofollow / nofollow / UGC / sponsored — link attributes telling search engines how to treat a link.
Anchor text — the clickable text of a link.
DR (Domain Rating) — Domain Rating by Ahrefs, a 0–100 measure of a site's link strength.
Domain rank — a separate 0–100 link score from our link index, shown on backlink screens.
Link gap — sites linking to your competitors but not to you.
AI visibility terms#
Prompt — a question asked on AI platforms, written as a customer would ask.
Mention — an answer names your business.
Citation / cited — an answer links to your website.
Visibility — share of answers that mention you.
Share of Voice (AI) — your mentions out of all brand mentions in the answers.
Sentiment — the tone of answers about you.
Sources — the web pages an AI answer relies on.
Query fan-out — the web searches an AI runs to build an answer.
Measure via — how answers are collected: API, live browser capture, search results capture, or from rank tracking.
Site terms#
Crawl — reading your site page by page by following links.
Health score — 0–100 summary of the site audit.
Errors / warnings / notices — failed checks by severity: critical and high, medium, low.
Status code — the server's response: 200 OK, 301/302 redirect, 404 not found, 5xx server error.
Canonical — a tag naming the main version of a page.
noindex — a tag telling search engines not to index a page.
robots.txt — a file telling crawlers which paths they may visit.
llms.txt — a summary file for AI assistants.
XML sitemap — a file listing the pages you want indexed.
hreflang — tags linking language or country versions of a page.
Schema / structured data / JSON-LD — code that describes the page's content to search engines.
Core Web Vitals — Google's page experience metrics: LCP (loading, good ≤ 2.5 s), INP (responsiveness, good ≤ 200 ms), CLS (layout stability, good ≤ 0.1).
FCP / TTFB — first content shown / time to first byte from the server.
Field data / lab data — real-user measurements over 28 days / one simulated test.
p75 — the 75th percentile: 75% of visits were this fast or faster.
IndexNow — a protocol to notify Bing, Yandex and other engines instantly about changed URLs.
URL Inspection — Google's check of whether a URL is indexed and why not.
Integrations#
Search Console — Google's free tool with your site's search clicks and impressions.
GA4 — Google Analytics 4, which measures visits and actions on your site.
MCP — Model Context Protocol, the standard that lets Claude, ChatGPT and other assistants use Rankfinity's tools. See Connect Claude or ChatGPT.