# Rank tracking > How to add keywords, run organic rank checks on desktop and mobile, schedule them, compare runs and read the results page by page. ## What rank tracking measures **Rank tracking** (in the left menu under SEO tools) checks where your website appears in Google's **organic** results for each keyword, from the target location of the project. It is not the map: Google Maps positions are in **Google My Business › Rankings** ([Map grid scans](/docs/map-grid)). Each check is called a **run**. A run asks Google for every keyword on the devices you chose and stores the full results page, so you can look at it later for free. ## Adding keywords You can add keywords in four ways: 1. **Add keywords** — type them one per line and click **Add**. 2. **Import CSV** — upload a CSV or Excel export (comma, semicolon or tab; UTF-8 or UTF-16). You see a preview first: new keywords, duplicates, invalid lines, and lines over your plan limit. Download the example file if you are unsure of the format. Up to 5,000 lines per file. 3. From **Research** or **Keyword** with **+ track**. 4. From **Search Console › Keywords** with **Track in Rank Tracking**. Adding keywords is free and does not start a check. After adding, search volume and other data are filled in for the new keywords. ## Running a check Click **Run tracking**. A confirmation shows the price, how many keywords, which devices and the depth. Click to confirm. While a run is in progress you see "Sending to Google · batch N of M" and then the results arriving. If you click Run again while a run is already going, you get a warning with the time left instead of a second run. Costly runs started within a week of the previous one ask "Continue?" with the breakdown (keywords × devices × depth) and a hint to lower the depth if you only need the top results. To check one keyword, open the row menu and choose **Run this keyword only**. A run can end as **done**, **partial** or **failed**. For partial runs, **Why it is partial** explains: the monthly cap stopped the rest, some results never arrived, or some keywords were not found within the searched depth. You pay only for what was delivered. ## Devices and depth Set both in **Settings › Project › Advanced settings › Automation**: - **Rank tracking devices** — Desktop + Mobile (default), Desktop only, Mobile only. Rows for a device you do not track say "not measured", not "not found". - **Rankings depth** — Top 20 up to Top 100. A keyword not found within the depth shows as "Not in top N". Deeper checks cost more; the price is shown next to the setting. ## Scheduling Click **Automatic** at the top of Rank tracking: - **Check automatically** — on or off. - **Frequency** — Daily, Every 3 days, Weekly, Every 2 weeks, Monthly. - **Which keywords** — All, or Only selected. The panel shows the estimated monthly cost as you change the options. Schedules are off by default. ## Reading the table The KPI cards above the table: **Keywords up**, **In top 3**, **In top 10**, **Found** and **Avg position**, each compared with the previous run. Each keyword has one row per device: - **Position badge** — the colour shows the bucket: 1–3 solid green, 4–10 light green, 11–20 amber, 21–50 orange, beyond 50 or not found grey. The number is always shown. - **1d / 7d / 30d / Life** — change in positions. ▲ green is up, ▼ red is down, "=" is no change. - **Start** — the position on the first run. - **SERP** — the search features on the page. An **AIO** badge means Google showed an AI Overview; "AIO · cited" means your domain is one of its sources. - **URL** — your page that ranks. - **Search Vol.**, **Competition**, **Intent**, **Volatility**, **Last updated**. - **Clicks / Impressions (28d)** — when Search Console is connected. Use **Filters** (intent, device, position, volatility, not found) and **Group** (by intent, by ranking URL, by device). **Columns** lets you hide columns. Filters are remembered. ### Starred keywords Click the ☆ on a row to star a keyword. The ★ in the column header filters to starred keywords only. Starred keywords are also checked more often by [Daily watch](/docs/daily-watch). ## Keyword details Click a keyword to open its details: ranking history chart, Google update markers on the chart (to see whether an update hit your whole site, open **GA4 & Search Console › Google updates** — see [Search Console and Google Analytics](/docs/search-console-ga4)), the ranking URL over time and a **Search Console** tab (clicks, impressions, CTR, position, pages, and By country, for 28 or 90 days). ## The SERP replica and screenshots Click the SERP cell to open the stored results page: - **Replica** — the results as text, with your result highlighted. All result types are shown (ads, local pack, featured snippet, organic), each with its position. Filter with All / Organic only / Features. - **Desktop / Mobile** — switch between the two devices from the same run. - **AI Overview** tab — the AI Overview text and its sources, with your domain and tracked competitors highlighted. - **Screenshot** — a picture of the page. You can take a screenshot within 7 days of the run; screenshots you take are kept for good. Turn on **Take a screenshot with every rank check** in settings to never miss that window. ### Show 20 more results At the bottom of the replica, **Show 20 more results** reveals stored results you have not opened yet, free. When the stored results end, the button becomes **Load results 21–40 · N credits** and fetches the next 20 (up to 100). The official position of the keyword does not change; if your site appears in the new results, you see "Found at #N in the extended results". ## Run history and compare **Run history** lists every run with date, status and keyword count. Labels "Daily sample" or "Daily watch" mark the cheaper daily checks. - Click a run to see its table read-only. - **Compare** puts two runs side by side (by default the last two): change in positions, ▲/▼, "new" and "lost", and KPI cards for up, down, top 3, top 10 and average. Browsing history and comparing is free. ## One keyword in several locations By default every keyword is checked from the project's location. To follow the same keyword in other cities or countries — without making a project per place — use **Add keywords › Location › Change**: pick one or several places, and each keyword is added once per place ("3 keywords × 2 locations = 6 tracked keywords"). - A small pin under the keyword names its location. Keywords on the project's location have no pin. - Each keyword-and-location pair is tracked, checked and charged like any other keyword: the same price per check, its own history, its own place in the Top 3 / Top 10 / Average position numbers and in reports. - **Filters › Location** and **Group › By location** appear as soon as one keyword has its own location. - To move a keyword, use its **⋮** menu › **Change location…**. This starts a new tracked keyword at the new place with a fresh history; the earlier results stay with the old place in **Run history**. - The project's own location is unchanged, and so are the Map and AI Visibility, which use the project location. ## Locations: countries, cities and regions Every location box (on a keyword, on a project, in Keyword research) takes a city, a country or a **region** such as Europe. Type two letters or more and the list shows the matches with their parent place. A region is the same as its countries: a keyword added to a region is tracked once in each country, and each of those pairs counts toward your quota and the price exactly like a pair you added by hand. Your AI client finds the exact name for you too (`location_search`, free), so you can say "track these in Europe" and it uses the name the app knows. ## Common questions **Why is my position different from what I see when I search?** Your own search is personalised by history, location and device. We search from the project's target location without personal history. **What does "NOT FOUND" mean?** Your site was not in the results up to the tracked depth. Increase the depth to look further. **Why does a row show an older date?** The latest run skipped that keyword (for example a schedule for selected keywords only). The number is correct but not from today. **Can I delete a keyword without losing history?** Yes. Deleting removes it from the list; past runs keep it. **Is the AI Overview badge extra?** No. It is read from the results page you already paid for.